Mindshare UK renames its ‘Press’ department to ‘Publishing’
Reflecting the shift to digital marketing Mindshare UK has renamed its ‘Press’ department to ‘Publishing’ in a bid to more accurately reflect the work the department are doing across a multitude of...
View ArticleTwitter has helped their TV ratings say UKTV
Darren Childs chief executive of UKTV was speaking at the Guardian Changing Media Summit on Friday on a panel looking at the complementary relationship between on-demand and broadcast TV. UKTV’s...
View ArticleBBC trials iPlayer-first strategy with Peter Kay sitcom
Following on from the BBC reporting its highest users to date at the start of 2013, with 44 million users requesting iPlayer content via mobile devices – four times the number recorded for the previous...
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